RAdwords User Manual

Welcome to the official documentation of the R Adwords package for Google Adwords. RAdwords enables users of the R Language for Statistical Computing to directly access their Google Adwords account in order to consume and analyze information provided by the Adwords API.

Google AdWords API Sunset

The Google AdWords API will sunset on April 27, 2022.
Upgrade to the Google Ads API with our new R package {r4googleads}. Follow our RAdwords Migration Guide.

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RAdwords is a license cost free open source project by @jburkhardt and @mbannert. Our package implements three main features:

First, the package provides OAUTH2 authentication for R with an user's Google Adwords account.

Second, the package offers an R interface to apply the Adwords Query Language from within R. The Adwords API can be used to obtain adhoc reports.

Third, the received data is transformed to standard R data objects that can be easily analyzed from within R or export to standard file formats.