RAdwords User Manual

Welcome to the official documentation of the R Adwords package for Google Adwords. RAdwords enables users of the R Language for Statistical Computing to directly access their Google Adwords account in order to consume and analyze information provided by the Adwords API.

General

RAdwords is a license cost free open source project by @jburkhardt and @mbannert. Our package implements three main features:

First, the package provides OAUTH2 authentication for R with an user's Google Adwords account.

Second, the package offers an R interface to apply the Adwords Query Language from within R. The Adwords API can be used to obtain adhoc reports.

Third, the received data is transformed to standard R data objects that can be easily analyzed from within R or export to standard file formats.